Integration of technology and Islamic economy in TikTok Shop transactions

Abstract

This study explores the alignment between TikTok Shop’s live streaming feature and Islamic economic principles. In Islam, buying and selling must uphold honesty, transparency, and the absence of gharar (uncertainty). This paper examines how these principles are implemented in the live-streaming e-commerce ecosystem. As digital and social media technologies evolve, business practices have also shifted—particularly with TikTok Shop, which integrates real-time product promotion and consumer interaction. While this interactive approach enhances engagement and transaction speed, it also demands scrutiny under sharia compliance, focusing on the prohibition of fraud, consumer exploitation, and ambiguity in product specifications (māl). By applying fiqh muʿāmalah standards, the study finds that live-stream transactions on TikTok Shop can be deemed halal if they maintain integrity, avoid injustice, and provide transparent product and pricing information. Consequently, TikTok Shop may serve as a viable and sharia-compliant alternative, provided that ethical and legal principles are upheld throughout the transaction process.

Keywords: Online business; TikTok Shop; live streaming; Islamic economy; fiqh muʿāmalah